Mumbai, October 14th, 2011: STAR Plus, India’s No 1 Hindi Entertainment Channel, has been adjudged the best in its class at the prestigious CNBC Story Board Awaaz Awards 2011.
STAR Plus topped viewers’ choice in a pan-India survey of over 5,500 viewers in the country. According to the survey conducted by CNBC Awaaz and AC Nielsen in the run up to the awards, STAR Plus emerged a clear leader with maximum viewership in the country and was voted as “The Most Recommended Television Channel of the Year” in the Entertainment Category.
“Viewers are at the core of STAR Plus’s content. They are the force that drives us to constantly raise benchmarks with shows that set a social agenda, while simultaneously improving on the viewing experience through HD channels and Apps that make content available on-the-move,” Nitin Vaidya, Business Head, Hindi Channels, STAR India said, thrilled by the recognition. He added: “To be voted as the most favorite channel is a huge compliment and an honor. We, at STAR, are humbled at receiving the CNBC Story Board Awaaz Awards 2011.”
The channels refreshed brand philosophy “Rishta Wahi, Soch Nayi” (adopted in June 2010) is not just a tag line but the operating brand philosophy which is best expressed through the actions of its progressive protagonists. These iconic women characters, reflects India, what’s changing and what’s reassuringly remaining the same. Post the adoption of the same Star launched a series of new shows like Navya, Is Pyar ko kya naam doon, Gulaal, Ek hazaro main meri behena hai most recently.STAR Plus continues to seek to inspire and entertain through strong and stirring content that reflects and propels India forward in its path to fulfillment. It is this vision that has made STAR Plus the leading Entertainment Channel in India, touching the lives of 300 MM viewers a week and earning the place as the most loved channel brand for viewers.
STAR Plus, STAR India Pvt ltd.’s flagship channel, reaches more than 300 mn viewers weekly. The channel has redefined the Hindi GEC space by retaining its leadership position in the Hindi GEC space for more than a decade and introduced innovations like HD recently, consolidated its position as the leading Hindi broadcaster in India. With discerning and distinct fiction content, iconic characters, unparalleled non-fiction formats & events to its credit, STAR Plus continues to set the agenda for the Hindi Entertainment genre in India.
The Rangmunch Team congratulates Star Plus on winning this prestigious award and hopes they continue to entertain their fans in a similar manner in the years to come.
Niharika Vidya Sagar