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Category Archives: Mahadev

Life is all about moving on with good memories – Waseem Sabir!

Waseem Sabir
With the recently revamped channel StarOne now being called LifeOK, we talked to various names from with in the industry that have worked with the Channel, to know what they feel and how they perceive this new change! Here is what Waseem Sabir had to say.

Name: Waseem Sabir

Profession: Indian Television Director

Shows Worked on StarOne: Remix, India Calling, Mano Ya Na Mano, Saathi re, Pari Hoon Main

while shooting for India Calling.
The History….
In 2004-05 when Star One was launched they wanted to cater to the youth with shows from different genre like Remix, Family Business, India Calling, Mano ya na Mano. Then in 2007 they decided to make it a sister concern channel which is like Star, which is Indian with not much of youth oriented stuff. So as a result, Cult shows like Remix were taken off air. But later the youth shows were back again on Star One.

with the actors of Saathi re
On Multiple revamps on StarOne…
Let me explain this to you, the way I understand it. The GRPs of a channel get divided. For Eg: If Star is leading with 312 GRP points, Sony’s GRP is 258 points , Colors is at GRP 240 points, Zee TV is 140-150 GRP points, Imagine TV 70-80 GRP points, Star One 40 GRP points. Initially when Star One revamp happened, the idea was to get some additional TRPs without hampering Star Plus. Its like having a sister concern channel which is trying to pull ratings from your other channels. So I guess by launching a new channel, the idea once again is to offer more shows which would then hamper the GRPs of other channels. This will also affect the GRP points of Star Plus but that will be very nominal. So at the end of the day the GRP of Star Plus and Star Desh or Life OK will all come to STAR as a whole.

The Future….
Life OK is great since I just saw the promo and it says do not think about the future but think about the present and try to live in the present. There are a couple of interesting shows like MA, which is of Venkatesh Productions and is already very popular in Bengal. Then there is a story, which is in the lines of Agni Sakshi the movie , with Karan Veer and Shiti Jha. Then they have a mythological show called Mahadev where they are going to show a lot of special effects. 

However, Life OK is coming up with a new concept or rather; format wherein they are going to pitch in 15 minutes episodes unlike 30 minutes that we normally see. Therefore, the idea is to cover three shows in a span of one hour, 15 minutes for each show. In addition, the shows are going to be aired on all the 7 days of the week. Now whether this format will work or no, that one will have to  to wait and watch. However, there is a ray of hope that the channel might offer something new.

The Audience….
Life is all about moving on. Therefore, I will like to tell the viewers to move on with good memories. In addition, every show, every character, every actor has a shelf life. Before the characters stop appealing to you and the story loses its essence, it is better to part with good memories.

~ Waseem Sabir

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Quick 5 with Swati Pande!!

Swati Pande, has never shied away from experimenting with variety. What else explains a body of work that ranges from Geet-Hui Sabse Parayi to Pavitra Rishta, Behenein, Rang Badalti Odhani, Kayamath, to the most recent Mahadev on the newly revamped StarOne that is now called Life OK


Swati is still missed by the fans of Geet-Hui Sabse Parayi, who think she has had a great hand in sketching the character of Maan Singh Khurana that went on to become an iconic figure on the Virtual TV platform to perfection. Women don’t tire talking about Maan, so now, when she is all set to sketch the love story of Shiva, one would obviously be curious to know how it would turn out.


Swati as we see is one name, that has not only been associated with StarOne before its revamp, but also is a part of the strategy post it. We caught up with Swati and asked her a quick five questions and here is what she had to say.

Rangmunch: What about StarOne appealed to you the most as a Channel?

Swati Pande: Star One as a channel never shied from taking a big leap by showcasing youth oriented and shows in the rom-com genre when the Tv industry was inundated wth dramas. Even as much I like the latter but Star One gave us the platform for something different – both as an audience and as a writer! 

Rangmunch: How has your association been as a maker with the Channel and the shows you did?

Swati Pande: The journey has been extremely fulfilling and exciting. I have had the chance to be associated with Geet and Rang badalti Odhani – both had a blend of drama, romance and comedy. With each of these shows I grew as a writer as I got to learn the nuances and the need for detailing in every scene.

Rangmunch: What are the kind of shows you look forward to on Life OK?

Swati Pande: Star One or now officially ‘Life OK’ stands true to its title. It tells you about cherishing what you have .. living and valuing the moments of your life – and that ‘moment’ could be that of courage, of emotion, of love or of reverence. I am hoping to catch a blend of shows that portray just that.

Rangmunch: Your sentiments at the moment, as the Channel is going in for a re-vamp?

Swati Pande: This is a difficult question! 🙂 Cliched but true – there are mixed feelings. The excitement for this being a new channel is immense but at the same time the lovely memories of Star One also lingers on! So I guess this is the moment of amalgamation – to tell yourself that LIFE was ok and it will be OK !! 

Rangmunch: A message to all your viewers who have watched and loved your work on StarOne.

Swati Pande: Firstly a big thanks to them for being such a lovely audience of Star One. I would take this opportunity to make a sincere request to all – to accept Life OK and love it as much as you loved Star One. We make the shows but you all make us!

Interviewed by,
Niharika Vidya Sagar
Rangmunch.TV